If you’re noticing a dip, check out these creative approaches to promoting your YouTube channel. If you’re updating your channel at a regular cadence, you should see gains in channel growth over time. The Channel Overview Report will provide you with a graph measuring how your views, watch time and subscriber count are trending over time. There are several reports available but if you’re just looking for a general overview of channel performance, check out the Channel Overview Report. Once you’re in YouTube Studio, you can click on “ Analytics” in the left hand panel to access your YouTube performance analytics. (Also, if you don’t have a brand account on YouTube, now’s a great time to create a channel.)Īccess the YouTube analytics tool by going to or by clicking your profile icon and selecting “ YouTube Studio.” If you currently manage a presence on the platform, you can check your channel statistics using YouTube analytics. Whether you’re looking for user insights, YouTube search trends or historical facts and figures, we’ve got you covered.īefore getting into general YouTube stats, let’s get personal. We gathered 30 statistics to help you understand YouTube’s place in your video marketing strategy. And if that number made your eyes pop, there are more YouTube stats where that came from. More than 500 hours of content are uploaded onto the platform every minute, meaning there truly is something for everyone. It’s difficult to overstate YouTube’s role in our cultural ecosystem.
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